An Interview With Nilofer Merchant on Onlyness - The Muse

An Interview With Nilofer Merchant on Onlyness - The MuseAn Interview With Nilofer Merchant on OnlynessI spent most of the last year feeling stuck in my career. My company, which Id poured all my energy into for nearly five years, had shut down and I had completely lost track of my professional identity. Who was I now and what kind of job should I look for? And who would want to hire me, a failed entrepreneur? Nilofer Merchants new book, The Power of Onlyness Make Your wildfleisch Ideas Mighty Enough to Dent the World, spoke directly to that feeling and reminded me that my unique perspective is a strength, notlage a weakness. In the book, she introduces the powerful idea of onlyness, your spot in the universe that is unique to you, where your life experience and vision for the future collide. Reading the book reminded me that everyone, even me in my frustrated state, have ideas to contribute.Finding my onlyness helped me focus on my passions, rather than my credentials, and think abo ut the dent I want to make in the world- inside and outside the sekretariat. I may not look like a typical candidate for most jobs. In fact, I dont look like anyone else, and thats OK. The Muse was lucky enough to sit down with author Nilofer Merchant to discuss her early experiences forcing a unique path and how you can use your onlyness to have more impact, in your current role and beyond. How Do You Know Whats Within Your Control at Work if Your babo and/or Company Follow Very Specific Protocols and Insist on Sticking to Existing Processes?Often when I work with teams, theyll say weve tried everything, or our boss wont let us try everything. So, I ask them, wheres the proposal of the idea that they rejected? And most times, I get blank stares. Because, they never went that far. Instead, most of us act out of the fear of rejection rather than actually doing the work necessary to be rejected. So, what I advise is this Propose things so clearly that if they say no, you know youve do ne everything you could to give them a clear choice to act in such a way that grows the business. If they reject that proposal, you know more about whether its a place for you. But if youve not done the analysis, gathered the data, and teed up the business case clearly, youre not doing the parte you can control. Whats the First Step a Person Should Take if Theyre Looking to Feel More Powerful in Their Current Role?Its counterintuitive to say big new ideas start by one person acting on what only they landsee. Yet, its the first step to being more powerful. Because others will see that action, and join in, so that you- plural- you, together make a new idea into a new reality. This reminds me of a bank executive I recently met. She had an idea to serve the low-end of the market. But she didnt tell anyone, because it might become evident that she grew up poor. So her idea was stifled. Yet, if she spoke up, owning what mattered to her, based on that spot in the world where only she stood , she might very well find those who cared, too. It could be an issue that bothers you, or a way something doesnt work, or a question that perplexes you. But, by acting on what you see that matters, you go toward your own ideas.How Do You Make Sure That Your Ideas- No Matter How Small- Are Impactful and Meaningful? Now that you can grow and realize ideas through the power of networks, you have a new lever to move the world. So, the key is to figure out why your idea deeply matters to you and use that to mobilize others. I mentioned the banker who cared about serving people? She knew that often the poor pay about 5% to cash their checks when they are the least able to afford that 5%. It mattered to her because she had experienced that life. Imagine if she had shared how this idea was meaningful to her. Surely others would care about that problem. This is how we scale an idea. By caring about the same things, your co-denters become evident. Purpose can achieve something that money alo ne cannot, as it motivates the best in people and brings out the very best people. Whens the First Time in Your Professional Life You Came to a Crossroads and Had to Decide Between Someone Elses Choice or Making Your Own- and Made Your Own?The General Manager of Apple Americas told me, All of our products except one are declining in margin only one isnt, but that one has low revenues. Can you help me figure out how to grow the topline growth? To be entirely truthful, I didnt know much about margins back then, or even growth strategies. But I answered, absolutely Taking the spreadsheet, I went into my managers office and shared the exchange. Instead of being excited, she said, Hes been trying to tag everyone with that dog project. She thought it was entirely unsolvable and proceeded to tell me all the super well-educated, and far more experienced people who had passed on it. And she advised me to do the same. I didnt agree but I didnt know what to say. I could listen to her- or I cou ld at least give it a shot. So, I got going and did as many calls as I could that afternoon. One day later, I walked back into my boss office and said I had an idea for what would work. She was shocked that I didnt listen to her. But, because I had a specific proposal, she listened. In the end, I got her support and the general managers, and ultimately the responsibility to run that idea. Choices define us. The hand were dealt is just a starting point its our choices afterward that reveal what genuinely matters to us. When we face these seemingly unmovable situations, we must decide between making someone elses choice or our own.Its understandable how anyone can let the pressures of given situations, circumstances, or people around them define their next step. But its powerfuldeeply soto make your own choices, find your own path, open up your own door of opportunity- not just for yourself, but for your purpose.Oh, and that business? It was the Apple server business which grew from $2M to $180M in less than 18 months. And I got to personally present that data to Steve Jobs in the first week he returned to Apple and helped bring it to back to life. None of that was possible without acting toward solutions.